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Dynamic Insertion (SCTE)

For broadcasters navigating the thrilling world of live sports and news, the unpredictability of highly reactive content can make signalling ad insertion challenging. Rapid changes in content increase the likelihood of failing to deliver ad breaks at the right time, risking reputational damage with advertisers. Imagine the convenience of having complete control and effortless flexibility to automatically augment and manually override data received by SCTE (The Society of Cable and Telecommunications Engineers) inserters during essential ad breaks.
With TSL Control, you can smoothly validate and allow pass-through from an automation system while retaining the dynamic option to manually interrupt and seamlessly punch in or out of ad breaks when needed. Moreover, the solution interfaces with a wide array of automation systems, helping to control all necessary devices downstream in response to received triggers. Operators can be empowered to take charge, delivering ad breaks for clients with confidence and adaptability. Say goodbye to scheduling mishaps and embrace a captivating broadcast experience like never before.

Use Case: a Major North American Sports League

A Major North American Sports League needed a solution to guarantee their broadcasts did not go to an ad break when the action was still happening and also to ensure roll-to-break accurately occurred during time-out or intermission with appropriate durations.

They decided to deploy TSL control panels (USP) and TSL SCTE applications in every arena with an operator able to decide when to trigger ad breaks.

Downstream, playout channels receive the embedded SCTE signal and take actions based on what the person at the arena is seeing and inserting into the live feed.

The result is a system that keeps operators informed of events as they happen and gives them the ability to overcome issues more efficiently in real time, as well as retrospectively review them.

Dynamic Insertion Schematic
Dynamic Insertion Schematic

More on Dynamic ad insertion (SCTE)

Generate, receive, validate, modify and distribute SCTE 104/35 messages for automated and manual ad-insertion control as well as facility control:

  • Allows manual control of ad insertion for live events
  • Validate SCTE data for error protection and unwanted actions – block malformed messages
  • Modify SCTE data depending on the scenario
  • Generate SCTE messages from actions within the control system
  • Automate production workflows – use SCTE messages for any control element
  • Allows control over A/B playout chains
  • Distribute SCTE messages dynamically
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Testimonials

“The newly designed TSL MPA1-MIX MADI-V units feature an extremely intuitive layout. The left to right ascending order of the knobs is very user-friendly as the operator can easily find the channel they need, without having to look directly at the panel. The ‘V’ pattern also has a nice aesthetic look to it.”

Michael Naugle

Design Engineer, NEP’s U.S. Broadcast Services team.

“Turner has always encouraged workplace innovation, and partnering with TSL allowed us to develop a solution that genuinely improved operational workflow. We're now exploring ways to roll this setup out across the whole organization.”

Terry York

CNN Field Engineer

“PAM2 is an easy-to-use package that gives NEP Visions the confidence that the audio streams from our OB vehicles will arrive at their destinations on the right channels, with the correct coding and the correct loudness. With the PAM2s in use almost every day in our 3G vehicles for Sky Premiership football matches, and with coverage of crucial events such as Wimbledon, the Queen’s Jubilee Celebrations and the London 2012 Olympics, we’ve made the right choice in terms of audio monitoring for now and for the
future.”

Paul Fournier

Head of Sound at NEP Visions

“We used to monitor everything manually. This was stressful because inevitably mistakes could sometimes be made by this method; it was also very inefficient. Now we have an automated system that we can rely on. InSite works, giving us the information we need when we need it and displayed in a way we like.”

Danny Sisupalan

M&E Operations Manager, Sky Network Services (SNS)

"TSL’s commitment to supporting emerging IP standards such as AES-67, SMPTE 2022-6 and SMPTE 2110 gave us the confidence we needed in the PAM2-IP to provide the audio monitoring we required at RTL City. Additionally, knowing that we could deploy the PAM2-IP in our new all-IP infrastructure without being forced to change our operational workflows was fundamental to our purchase decision."

Costas Colombus

Director of Technology projects and Support at BCE

"We’ve been thrilled to have TSL as part of our growing AMPP alliance. As Product Manager for Orchestration Tools and Infrastructure at Grass Valley, I’m excited to partner with them as they deliver the processing engine behind the new GVO-Tally option for GV Orbit.

TSL is well known for its expertise in tally management, making them the ideal collaborator to support our Production Switchers, camera tally lamps, and UMD/multiviewer labels. We also worked together to support third-party tally and control protocols.

By integrating TSL’s software directly into GV Orbit, our customers avoid the need for extra power, rack space, or cabling. It’s a strong partnership that offers a complete tally solution and a great working relationship."

Steve Billow

Senior Product Manager, Grass Valley

"Providing this simplicity and power, TSL’s solution offers users complete control via a unified infrastructure, allowing for immediate access to all devices across multiple networks, avoiding the need for individual sets of control interfaces. Plus, with Virtual Panels, access and routing between the different networked systems is fast and intuitive.”

Christopher Hawkes

Principal at Kromers

“Our volunteers love the simplicity and new capabilities of our system, and they don’t have to understand the underlying technology that makes it possible. We no longer have to re-label every input and output on a route change, which equates to faster and more dependable configuration changes. The ability to interface with numerous data protocols, as well as analogue interfaces, has added additional capabilities to out system that can help to further streamline the facility’s workflow.” 

J Ballard

First Baptist Church of Jacksonville

"What attracts us most about TSL is its price to performance ratio.”

Zhang Xuming

Head of Broadcasting Technology Planning TJ Sports

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